5 Important Features of Product Photography

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Photography has been used by companies across the world for a long time to promote their products and services. The rapid growth of Digital marketplace has made product photography much more relevant than the past. Product photography should be informative, make your products look their absolute best, increase sales, aid professionalism and credibility to your products.

7 Principals of Logo Design (or brand identity)

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A great brand identity or logo is a true reflection of the business it symbolizes. It represents a thoughtful and meaningful organization and its core values.
Logo when used effectively creates a 'personality' for your brand and invites people to get associated with it. The same perception should be communicated via all touch points to reflect a consistent brand image. Your brand represents your mission, your vision, and, in essence, your services/products. It’s what you say, how you sound, how you look, and even how you act. It all adds up to an authentic representation of who you really are.

TOP 5 Reasons why Illustration is Important for Businesses

Illustrations are all around us and they keep on inspiring us. From google doodles to “tiny car” that appears on your Uber app, it is impossible to think of modern communication without illustrations or graphics. Illustrations are required to communicate certain ideas which otherwise cannot be effectively conveyed via texts or photographs.